Charting Your Course with Leads and Loyalty

Aug 9

You likely started your business for one (or a few) reason(s): you created something you know people want to buy, you're doing something you're passionate about (your dream), and/or you see the value in your offer. Now that we’ve got our sturdy keel in place, it’s time to focus on sharing your uniqueness with potential customers by attracting leads and fostering customer loyalty. In the hospitality industry, this step is pivotal in transforming one time patrons into returning customers who sustain your business long-term.

Attract New Customers — Attracting New Patrons

Hunger is a compelling reason to walk into a restaurant, but how do you reach the potential diners that are comfy watching their favorite shows from their couch? This will require developing a compelling value proposition and utilization of digital marketing strategies such as social media, SEO, and content marketing to attract potential customers. In more simple terms, what is something you can offer to people that they won't expect or get from somewhere else? Maybe it's a signature (secret) sauce or beverage, or produce from a local farm. Once you've decided what your special value is, tell everyone about it using your amazing marketing strategy to make them want it! You want (and need) people to be talking about you. Your goal is to build awareness and interest in what your business offers.

Returning Customers

In today’s world of endless options, personalized experiences are becoming increasingly valuable to consumers. Take the time to get to know your customers personally and tailor their experience accordingly. By creating a personalized experience, you not only make customers feel valued and appreciated, but also stand out from competitors. Additionally, consistently providing high-quality service and going above and beyond for your customers will leave a lasting impression and encourage them to return. If personalization doesn't quite fit your business model, consider implementing a loyalty program where patrons can earn rewards or discounts for their continued support.